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S.E.A.T.S Farm’s Original “Salted Kampot Pepper” Gaining Popularity Following Expo Showcase

Our original product from the S.E.A.T.S Farm brand, Salted Kampot Pepper, has been receiving an overwhelmingly positive response from customers.Since being introduced at the Osaka–Kansai Expo, posts and word-of-mouth on social media platforms such as X have rapidly increased, driving significant growth in both on-site and online sales. Customers who purchased the product have shared enthusiastic feedback online, including: “It has a deep umami and a proper spiciness.” “I planned to enjoy it little by little, but it was so delicious that it disappeared much faster than expected.”
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Our Product Featured on Fuji TV’s program “Nariyuki Kaidou Tabi”

On July 6, 2025 (Sunday), our original brand product, “Salted Kampot Pepper” from S.E.A.T.S Farm, was featured on Fuji TV’s popular program Nariyuki Kaidou Tabi. The episode spotlighted the select shop “Tsutsuura” in Ikebukuro, Tokyo, where our product is regularly carried. During the broadcast, the show’s guests sampled our pepper. Former professional football player Mr. Nobuhiro Takeda commented that the product has “a sense of luxury,” while comedian Mr. Dai Okabe (Hanako) praised it for its “pleasant popping texture.” The segment received very positive reactions from the guests. Our Salted Kampot Pepper is one of our signature items, made using premium Kampot Pepper, a specialty of Cambodia. In Japan, the product i...
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Company Kick-Off Meeting Held for Second Half of 2025

On July 29, 2025, S.E.A.T.S Inc. held its biannual Kick-Off Meeting, the company’s largest internal event that brings together all employees from across departments. This meeting serves as a valuable opportunity to reflect on departmental achievements and company-wide performance over the past six months, while also sharing future goals and strategic directions. Each team presented their results and plans, and individual employees...
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S.E.A.T.S Inc. CEO Speaks at JETRO Webinar: “Latest E-Commerce Trends in ASEAN from Local Perspectives”

On July 17, 2025, our CEO, Mr. Kosuke Mineshima, was invited to speak at the JETRO-hosted webinar titled “Latest E-Commerce Trends in ASEAN from Local Perspectives”. This webinar was organized by the Japan External Trade Organization (JETRO) to support the global expansion of Japanese agricultural, forestry, and fishery products, as well as food exports. The session featured speakers from various ASEAN countries who shared the latest insights and strategies on local e-commerce markets from the viewpoint of businesses operating on the ground. Mr. Mineshima’s presentation focused on “An Overview of the Japanese Food Market and...
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[S.E.A.T.S Inc. Participates as Cambodian Buyer at “Tochigi Food Export Business Meeting”]

On Wednesday, July 9, 2025, S.E.A.T.S Inc. took part in the “Tochigi Food Export Business Meeting (Cambodia)” as a representative buyer from Cambodia. The event was held at the Tochigi Industry Interaction Center in Utsunomiya City, Tochigi Prefecture. Jointly organized by the Tochigi Prefectural Government and the Japan External Trade Organization (JETRO Tochigi), the business meeting aimed to promote the export of agricultural, forestry, and fishery products—as well as processed foods—from Tochigi to Cambodia. As a local distributor of Japanese food in Cambodia, our company was honored to be invited as a key buyer to engage in direct B2B discussions with participating producers and suppliers from the region.S.E.A.T.S Inc. operates within Cambodia through both B2B and B2C channels, supplying restaurants, hotels, and ...
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S.E.A.T.S Inc. Officially Participates in “Cambodia National Day” at Expo 2025 Osaka, Kansai

On July 5, 2025, S.E.A.T.S Inc. proudly took part in “Cambodia National Day”, an official event of Expo 2025 Osaka, Kansai.National Days at the Expo are designated opportunities for each participating country to showcase its culture, industries, tourism, and diplomatic presence on the world stage. Cambodia’s celebration featured a vibrant program of traditional performances, culinary exhibitions, and industry introductions. Our CEO Mineshima and Agricultural Division General Manager Okuda were officially invited to attend the ceremony by the Ministry of Commerce of the Kingdom of Cambodia.As part of the program, we held a tasting session for our signature product, S.E.A.T.S Farm’s Salted Kampot Pepper. The sampling immediately drew immense attention—within just 30 seconds of opening, a long line formed in front of the booth, stretching all the way to the venue entrance, reflecting strong interest from attendees.
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[Our Original Product Featured in “World Onigiri: Cambodia Edition” at Expo 2025 Osaka, Kansai]

At the ongoing Expo 2025 Osaka, Kansai, the “EXPO ONIGIRI” project is currently being held at the rice ball specialty shop “ONIGIRI WOW!”, located within the ORA Food Pavilion “UTAGE”. This project features four standard rice balls available throughout the Expo period, along with two themed categories: “Japanese Onigiri” and “World Onigiri.” Every month, four new rice balls are introduced under these themes.As part of the “World Onigiri” lineup, the Cambodia-themed onigiri (Lok Lak Onigiri) is now available from June 11, 2025. Created through a co-creation project by the Department of Design at Osaka University of Arts, this special rice ball features our S.E.A.T.S Farm brand’s Salted Kampot Pepper as one of its key ingredients. With support from Niconico Nori Co., Ltd., this initiative brings together the iconic Cambodian dish “Lok Lak” with Japan’s beloved culinary stapl...
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Participation in THAIFEX–Anuga Asia 2025

From May 27 to 31, 2025, our company took part in THAIFEX–Anuga Asia 2025, one of the largest food and beverage trade exhibitions in Asia, held at the IMPACT Exhibition Center in Bangkok, Thailand. Under the initiative of the Ministry of Commerce of Cambodia, our company joined eight other Cambodian enterprises in a joint exhibition to showcase a total of 28 Cambodian-made products, including:White rice and brown riceVarious types of cashew nutsKampot pepperDried fruits (mango and pineapple)Fruit jams, wheat crackers, assorted spices, and more THAIFEX–Anuga Asia is a major international B2B trade fair that attracts around 3,000 exhibitors from over 50 countries and welcomes 80,000 to 100,000 visitors annually. It serves as a premier platform for exploring the latest trends, technologies, and products in the food and beverage industry, and facilitates high-level networking ...
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[Report] Participation in the Roundtable with Former Minister of Economy, Trade and Industry, Mr. Yasutoshi Nishimura

On May 2, 2025, our company representative participated in a roundtable meeting with Mr. Yasutoshi Nishimura, Member of the House of Representatives and former Minister of Economy, Trade and Industry of Japan, held at the Residence of the Ambassador of Japan to Cambodia. During the event, we had the opportunity to introduce our company’s business activities and product offerings. The meeting was held during Mr. Nishimura’s visit to Cambodia, and brought together Ambassador Atsushi Ueno and other representatives from the Embassy of Japan, as well as members of the local private sector, including our company representative. The participants engaged in a lively discussion on the future of economic cooperation between Japan and Cambodia. At the luncheon held during the event, dishes were served using ingredients provided by our company. Among them, we proudly presented our ori...