On July 17, 2025, our CEO, Mr. Kosuke Mineshima, was invited to speak at the JETRO-hosted webinar titled “Latest E-Commerce Trends in ASEAN from Local Perspectives”.
This webinar was organized by the Japan External Trade Organization (JETRO) to support the global expansion of Japanese agricultural, forestry, and fishery products, as well as food exports. The session featured speakers from various ASEAN countries who shared the latest insights and strategies on local e-commerce markets from the viewpoint of businesses operating on the ground.
Mr. Mineshima’s presentation focused on “An Overview of the Japanese Food Market and E-Commerce in Cambodia”, introducing key trends in consumer behavior, distribution structures, and the effectiveness of social media-driven strategies in the Cambodian market. Drawing from S.E.A.T.S Inc.’s local operations, he provided practical examples of how digital marketing and EC channels are successfully utilized to promote Japanese food products.
S.E.A.T.S Inc. operates with a core focus on food import and wholesale, product development, and digital marketing, serving as a cross-border business platform that connects Japan and Cambodia. Participation in this webinar offered an excellent opportunity to engage with Japanese companies interested in expanding into the ASEAN market.
Moving forward, we will continue to support the advancement of Japanese food products into ASEAN markets by leveraging our local expertise and fostering sustainable business development and international collaboration.