S.E.A.T.S Inc. based in Phnom Penh, Cambodia

A Japanese Company


  • 2020.09.28

    S.E.A.T.S Inc. was registered as an official member of the Japanese Business Association of Cambodia (JBAC).

  • 2020.03.01

    S.E.A.T.S Inc. has integrated Cambodia's domestic business service of “Japan Farm Products (Cambodia)”, a Cambodia-Japanese agriculture corporation.

  • 2017.05.01

    S.E.A.T.S Inc. was featured in the 2017 May issue of “Cambodia Business Partners,” an information website for companies expanding into Cambodia.

  • 2016.11.11

    S.E.A.T.S Inc. was featured in the 2016 November issue of “Cambodia Business Partners,” an information website for companies expanding into Cambodia.

  • 2016.11.11

    S.E.A.T.S Inc. has started recruiting interns with the cooperation of Global Wings.


We uphold 12 action guidelines as core values that all members of S.E.A.T.S Inc. recognize in common. In order to produce solid output in an environment where members of multiple nationalities cooperate, we clarify decisions and behavioral standards that are considered appropriate. We believe that each member realizing these action guidelines with higher standards will be the driving force in increasing the corporation’s productivity as a whole.

When we take an action, we have to think about what the action means and what the intention is. This clause is the most important and essential of all action policies. This clause is vital so that we can precisely act upon it. For example, when we have loads of tasks, we have to think about what we should and should not do. If the purpose is clear at such times, we can arrange the priority and efficiently act on it.

Every result has a cause, and it is necessary to consider such a cause. In order to produce good results, we need to pursue and know why things worked and why they did not work out. For example, which of the following cases would lead to better results: those who take the same action without thinking about the cause, or those who seek to analyze the cause and improve their behaviors? Of course, it is the latter. If we pursue the cause and improve our behaviors, better results will follow without repeatedly making the same mistakes.

As a trading company, in order to pursue value, we must collect information and think about what we can do based on such information. Acquiring information is indispensable for us as a business that connects each piece of information together and that continuously adds value. Our value is the product that comes from the subtraction of purchase price from the wholesale price. For example, if we purchase for 8000 yen and sell for 10000 yen, the difference of 2000 yen will be the added value. In other words, in order to create the value of 2000 yen, we need to acquire information.

We have to make changes for better performance. It is easy to repeat the habit. For example, management/follow-up methods for customers and the same environment could be kept constant. Though it is dangerous. If we do not update, we will not acquire new things and we will not be able to create further value. Making changes can lead to bad results, yet, it is important to change such negative results each time for the better.

To increase productivity, we have to maximize performance at a minimal cost. Here, cost means money, time, and human resources. The quality of productivity depends on how much of these costs are spent on creating performance. For example, which is more productive, company A that produces 10 million yen with 5 people, or company B that produces 10 million yen with 2 people? The answer is Company B that finds a value of 5 million yen per person. As the above shows, it is important to take into account the cost and performance.

This is about the ways in which we approach the given tasks. It is important first to understand, then to act, and to judge good or bad. This process leads to fast growth. By understanding, taking actions, and thinking, we can gain many perspectives. Sometimes this may not be used in practice, where people may not understand and may act without any experience. However, this does not lead to growth.

Most of the work is done in conversation. Therefore, asking questions, giving advice, and sharing information will facilitate the way in which we complete tasks. This has advantages for both the speaker and the listener. For example, when talking, we can clarify the purpose. For listeners, they can discover new questions and understand facts. This will solve the problem and help facilitate our work.

Before we act, we have to imagine what will happen following such an action. This will open up opportunities; the behavior that lacks prior imagination limits such opportunities. For example, if a customer places an order for a product but there are no stocks, just telling them that the stocks are running out will end the business ties there. Instead, if we can tell when the stocks will arrive, business opportunities will increase. It is necessary to act with the consideration of various possible case scenarios.

It is important to accurately and precisely tell information. We work with people from different backgrounds. Therefore, it is not easy to communicate, and there will always be misunderstandings. In order to avert such misunderstandings, it is essential to speak, write, repeat and check information.

It is not necessary to pursue perfection from the beginning. Applying inputs into practice at 20% today is much better than doing such at 80% tomorrow. If we apply our inputs at 20% today, we can see the direction. If there are some mistakes, we can make adjustments there. On the other hand, if we apply our inputs as outputs at 80% tomorrow and go in the wrong direction, it will be a waste of time. Therefore, it is important to check the process when handling tasks.

It is important to search for things. Today, most things can be solved by searching at Google. When we face some problems, Google can solve them. Many hints are hidden in the world. By doing this, we do not take away the time of others. We can first look up information by ourselves and ask for help if the solution is not found or not enough. Through this process, we can also acquire research skills and further improve problem-solving abilities.

If any bad pieces of information or situations are found, we must report them first. Bad situations have to be dealt with immediately. People may feel conscious that they may be scolded or that their reputations may go down, but such thoughts are not right when we think about the purpose of our actions. It is important to swallow one’s pride. For example, it is easy to understand this if we think from the manager’s point of view. If we have a manager's perspective in mind, we can report bad problems immediately when they occur.


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From Cambodia To the World WITH US

Creating people, things, and ideas from Cambodia to compete in the world

People say that “the 19th century belongs to Europe, the 20th century to the US, and the 21st century to Asia.” Cambodia, one of the Asian countries that went through several historical hardships, is now experiencing rapid development following other Asian and Southeast Asian nations. As with other developing countries, Cambodia still lacks in infrastructure and education provisions, of which some may feel a huge gap relative to those of developed countries.

However, because it is Cambodia, we create the business. Not from countries with already-productive capitals, but from the country with big potentials of a leap, we create people, ideas, and services that can compete in the world. This is the mission we propose, and by achieving that, we believe can contribute to Cambodia’s economic development.

To achieve such a mission, each member in S.E.A.T.S Inc. as a Japanese trading corporation strives to maximize productivity in each of the following three business domains:

1) importing to cambodia
2) producing and distributing within cambodia
3) exporting outside cambodia

We place values in always letting Cambodian members be proactive to create business enterprises from the ultimate base. During such a process, we also incorporate Japanese values in the pursuit of the greatest output. We clarify the mission in each business domain, share the S.E.A.T.S Inc.’s action policy to all stakeholders as a common value, and by that, we aim to bring about our responsibilities.