S.E.A.T.S Inc. based in Phnom Penh, Cambodia

A Japanese Company


  • 2020.09.28

    S.E.A.T.S Inc. was registered as an official member of the Japanese Business Association of Cambodia (JBAC).

  • 2020.03.01

  • 2017.05.01

    S.E.A.T.S Inc. was featured in the 2017 May issue of “Cambodia Business Partners,” an information website for companies expanding into Cambodia.

  • 2016.11.11

    S.E.A.T.S Inc. was featured in the 2016 November issue of “Cambodia Business Partners,” an information website for companies expanding into Cambodia.

  • 2016.10.31

    S.E.A.T.S Inc. has started recruiting interns with the cooperation of Global Wings.


We uphold 12 action guidelines as core values that all members of S.E.A.T.S Inc. recognize in common. In order to produce solid output in an environment where members of multiple nationalities cooperate, we clarify decisions and behavioral standards that are considered appropriate. We believe that each member realizing these action guidelines with higher standards will be the driving force in increasing the corporation’s productivity as a whole.

When taking an action, you need to think of the meaning and the purpose of that. Without the consciousness of what are the purposes we have set before taking action, some people just end up doing something unclearly and would be thinking the action is the purpose. However, you can prevent that by always being aware of what the purpose or meaning is. This is a basic understanding of all activities not only for when you request someone to do something but also for when you are requested to do something as well. In order to achieve the goals at a high standard of quality in an organization in which all members are independently working, it requires them to clearly understand the purpose.

All results come with at least one cause. Thinking from all the results in the past, not only the good ones but also the bad ones, why it becomes like that, and figure out what the causes are, you could apply this knowledge to other opportunities to step up to success. We will not say that business will not rely on luck, but in our opinion, the achievement after encountering good luck is all the efforts of accumulating all possible causes correctly through our daily activities and continuing to improve.

When we started this business, something called “Value” did not exist at all. Creating this “Value” from the middle of nowhere, we started by collecting information. Even in this age when almost all information could be found through the internet, the value of the information directly collected from the actual visit of clients would never diminish. Therefore, connecting all these kinds of information to create a “Value” for stakeholders is what we are aiming at.

If you wish to obtain a better result, you must always make a change by yourself. It is very easy to keep following the familiar routine or habit which you get used to, however this kind of comfort situation will lead to an unexpected outcome where people and society are left behind the time and forgotten. Because of this understanding, our basic stance is to take “Change” itself as a good thing, accept and put this in practise. Not only individuals, but also organizations, they are looking for a better “Change”.

Productivity is measured by dividing the outcome (output) by the input resource (input). According to this, to maximize productivity, inputting the appropriate amount of resources that can pull out the maximum outcome, is required. To us, we think that it is very important for individuals to objectively understand and manage how to allocate and input their resources (time, budget, and skill) to maximize their productivity.

This is a principle of all activities in an organization or a team. First of all, you have to “Understand” the purpose of what you have been told to do as the next action after it is precisely and sufficiently considered by the one who assigned that. Then, you can “Act” towards the goal. Expressing the opinions regarding good/bad, right/wrong of the instruction, or how you will “Agree” or not, can be done after you take the action. Here, a trap that you easily fall into when you think you have enough experience, is a state of being a person who just talks about nothing but the theories without any actions. Those kinds of instructions conceal many intentions and meanings, and in almost all cases, these could be decoded and initially convinced when you just practice. After understanding, you can start taking the action immediately to test the hypothesis, and how quickly you can start working on the correct process will directly link to the result. We hopefully believe that this process will provide people self-development regardless of their ages since they could gain experience to know what they do not know.

A main component at the workplace of a company is internal communication. If you take a look closely, 90% of these communications can be divided into “Question”, “Advice” and “ Information”. Therefore, we consider communication which the purpose is clearly stated before starting, as our basic way to communicate. This kind of method provides speakers and listeners many advantages. Speakers can certainly recognize their own purpose of the talk while listeners can adjust how to pay attention to the talk according to the purpose. Moreover, it can reduce mishearing or re-asking, and facilitate communications in the company.

Before taking an action, you need to imagine as much as possible of what is seemingly going to happen. You also need to pay more attention to predict the possibility of how our team or clients will feel and react to our words and actions. Even if we cannot accurately do that, we just can try first to roughly imagine that kind of situation. It will improve our imagination, and the quality of our actions will also increase once we can obtain the ability to precisely imagine. As a result, we can prevent some problems beforehand and inspire someone as we have imagined.

“Misunderstanding is unavoidable in most communication”, is our basic understanding. It is impossible that people can totally express themselves or understand one’s opinion or feeling by just using the words in any language. Communication is a tool that people use to do such things, so misunderstanding certainly occurs. Especially for people who have different cultural backgrounds and try to communicate in their non-native languages. Based on this premise, the expectation that people will just understand right away when we are just saying once is so foolish. However, by just repeating the process of “Telling”, “Writing”, “Repeating”, and “Checking”, the abstract things that we want to express ourselves or other people to understand, will become clearer and more concrete.

It is such a miracle that you can accomplish all the tasks you are asked to do in a correct way, by just trying to do the output at once. After being assigned, it is better to take a trial action, and primarily clarify when it is 20% completed. In most cases, enormous time loss caused by doing it over again just happens when you try to complete the task until 80% before confirming, and the understanding gap with the person who ordered you occurs. Here, we will understand clearly the expectation or purpose of the one who ordered us and confirm not only at the first time but on halfway also in order to be able to correct the pathway immediately if we step out of that. If we just spare no effort, everything will follow the expectation and it will lead to a desirable success which can be obtained in time.

When facing any problems, there are many far better ways other than just to worry and think that “this problem is ours”. Most of the problems we are facing have many answers or solutions which were found and left by great people or companies who faced similar problems. Hence, when the problem happens, seeking for the same case which has already happened and defining what we do not know is something that should be done at first. By doing that, we can realize and limit the things we have to do, and apply all our resources to that problem only. No need to take the time of other people with our unnecessary questions as well.

Unexpected accidents or problems are inherent to business. As one company, taking action to deal immediately is greatly important when those happen. It is probably difficult to reveal that it happened because of your mistake or failure, but you must follow this guideline and put the highest priority on reporting that. Those kinds of things are completely not desirable occurrences, but we believe that a person who can take a quick and proper measure to solve when it happens is the one who should get a warm applause.


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From Cambodia To the World WITH US

Creating people, things, and ideas from Cambodia to compete in the world

People say that “the 19th century belongs to Europe, the 20th century to the US, and the 21st century to Asia.” Cambodia, one of the Asian countries that went through several historical hardships, is now experiencing rapid development following other Asian and Southeast Asian nations. As with other developing countries, Cambodia still lacks in infrastructure and education provisions, of which some may feel a huge gap relative to those of developed countries.

However, because it is Cambodia, we create the business. Not from countries with already-productive capitals, but from the country with big potentials of a leap, we create people, ideas, and services that can compete in the world. This is the mission we propose, and by achieving that, we believe can contribute to Cambodia’s economic development.

To achieve such a mission, each member in S.E.A.T.S Inc. as a Japanese trading corporation strives to maximize productivity in each of the following three business domains:

1) importing to cambodia
2) producing and distributing within cambodia
3) exporting outside cambodia

We place values in always letting Cambodian members be proactive to create business enterprises from the ultimate base. During such a process, we also incorporate Japanese values in the pursuit of the greatest output. We clarify the mission in each business domain, share the S.E.A.T.S Inc.’s action policy to all stakeholders as a common value, and by that, we aim to bring about our responsibilities.